Superstar artistes Reekado Banks, L.A.X and Humble Smith got fans in the ancient city ofBenin dancing to hits like Easy ‘Jeje’, Problem, Caro, Ginger, Osinachi, Focus and manymore at the Closeup Cool Breeze #CoolLikeThatBenin city party which went down on FridayDecember 15, 2017 at Club Joker, Benin City, Edo State.
The party also featured a special performance by finalists of the #CoolLikeThat musicchallenge – a competition aimed at discovering the next music star from Benin.
The winner of the challenge walked away with an iPhone 7, including an opportunity toperform with Reekado Banks at the grand finale of the #CoolLikeThat campus party inLagos.
Speaking at the event, George Umoh, Brand Manager Closeup, Unilever Nigeria Plc.described the toothpaste as one that gives people the confidence and courage to act ontheir desires and confidently break barriers, he also introduced the new variant – CloseupCool Breeze.
“Closeup Cool Breeze toothpaste gives you that confidence to achieve your set goals byguaranteeing 24 hours of fresh breath. Young people today are very aspirational, goaloriented and result driven. Because we believe in the youth and possibilities, and also wantto be a part of their success stories, we are launching the new Closeup Cool Breezetoothpaste which is specially formulated with antibacterial mouthwash formula, calciumfluoride and peppermint to address the major oral care issues – bad breath, tooth decay andweak tooth.”
Lucky fans at the event and participants of the #CoolLikeThat music challenge also walkedhome with cool prizes like iPhone 7, customized T-shirts, branded dog tags, mix-tapes andother amazing prizes.
The next stop for the Closeup Cool Breeze #CoolLikeThatParty train is the University ofLagos (UNILAG) in January.
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